TravelChoice

TravelChoice is an innovative new program to reduce single occupancy vehicle trips that is coordinated by TransForm.

About TravelChoice

TravelChoice will provide the missing information that connects TOD residents with the transportation options available to them and significantly reduce vehicle use and ownership.  

TravelChoice is an innovative, personalized program which proactively offers information and incentives for all transportation choices available in a given neighborhood, not just one mode. It also targets all trips that a household makes, not just a single destination such as work or school. Further, it is highly tailored to each specific neighborhood, providing localized maps, neighborhood-specific transit materials, multilingual outreach and more in order to connect with each household.

TravelChoice aims to connect with new households before they move in, effectively helping them to start new travel habits before they fall back on previous auto-oriented behaviors. TravelChoice New Residents will focus specifically on educating and motivating residents at the time they are moving into their new homes in walkable communities near transit. In the end, TravelChoice New Residents looks to provide a permanent, developer funded service in each new development in which it operates, providing transportation updates on an ongoing basis and conducting one-to-one outreach on an annual basis.

The goal is to shift travel behavior by educating residents when they move and thereby reducing vehicle ownership. More than any other factor, low auto-ownership rates is an excellent predictor of high rates of walking, bicycling and public transit use.

For more information, contact John Knox White.

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